The Speedlite 270EX includes a host of new features not available with a built-in flash that push the boundaries for the entry level flash market. These include the addition of a zoom head, ensuring efficient light distribution and bounce flash head, enabling light from the flash to bounce off a ceiling to produce pictures with more flattering lighting with softer tones and depth. Improved circuitry offers near silent recharging and enables similar recharging times as its predecessor, despite being powered by just 2 AA batteries.